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All posts from "July 2008"
July 14, 2008
Why Aren't More Seniors Being Reached?
Four reasons why evangelism of senior adults has been unsuccessful.
Both research and experience tell us that churches are essentially unsuccessful in evangelizing secular seniors adults. The graph below, from one recent study,* makes the point dramatically:
In our experience, there are at least four reasons why evangelism of senior adults has been unsuccessful. These areas must be readdressed before significant results will occur:
July 14, 2008
The Power of a Generation
Adult ministries that are open to new ideas and provide opportunities for meaningful service will be in a position to flourish.
A very popular question among those who are involved in older adult ministry (OAM) is, “Why can’t we get the Boomers involved?” When the question is presented to Boomers, a common response is “Why would we want to be involved in that?” While the Boomer response has many layers in it, one of them is the presence of generational differences between those who are currently involved in an OAM and those who are becoming chronologically eligible to join but choose not to do so. Understanding the generational perspectives can be a powerful tool in building a more comprehensive and effective OAM.
A generation is a group of people who were born during the same period of time (usually a 15–20 year span) and have experienced significant events at approximately the same point in the life cycle. Their shared experiences are then used to develop a lens through which members of the generation see the world and respond to the circumstances around them.
