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February 20, 2009

Can Tyler Perry sell his movies overseas?

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Tyler Perry, whose newest film Madea Goes to Jail opened today, hopes to take his brand global in the near future, and he hopes to disprove the widespread belief that African-American movies just don't do all that well overseas. So says the Hollywood Reporter in a lengthy, three-page article, at any rate.

Best wishes to Perry, but if Canada -- where I live -- is anything to go by, finding an audience outside the United States may be something of an uphill struggle; after releasing his first few films more or less nationwide, the distributor here hasn't even bothered to release the last few movies outside of a few cities in Ontario and the Maritimes, i.e. places with a relatively strong black population.

According to CinemaClock.com, the trend will continue with Madea Goes to Jail, which is playing in only two Canadian cities -- or five, if you count Toronto suburbs Brampton, Burlington and Mississauga as separate cities -- compared to "1369 cities across the U.S.A."

Compounding matters is the fact that Perry's movies often have a pronounced faith element, and films that treat Christian themes explicitly tend to do proportionately less well overseas than they do in the United States.

Comments

i think he should be aloud to sell them over seas

it was a pretty good movie for a change i totally agree with you. i really like the way this big guy acts. i have seen this movie on http://www.80millionmoviesfree.com wonderful movie it was

Yes, I think and I believe Tyler Perry can sell his movies very well overseas. Here in the UK he already has a large following who buy his DVDs or are very interested in his work. It is an issue of marketing and how the studio backing him approaches the European markets. As well as that he has the sub Saharan audience, namely East and West Africa as well as South Africa. Yes his movies will be able to sell very well overseas.

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