December 23, 2009
Mormon Films, Evangelical Audience?
That seems to be the strategy of Bridgestone Multimedia Group
David Austin, vice president of sales and marketing at Bridgestone, told the newspaper he was "looking for films that don't have any direct denominational connections, that won't exclude or cause any group within the Christian community to be adverse to them. The better job we can do to make them have ecumenical appeal, the better chance they have for commercial success and a regional larger audience."
Mormon filmmaker Lyman Dayton is working with BYU on a remake of 1975's Against a Crooked Sky, and sought Austin's advice on making it appeal to a wider audience.