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January 8, 2010

What's Behind The Blind Side's Success?

The Daily Beast reports that Christians made the modest film a blockbuster hit.

Nicole LaPorte of The Daily Beast wanted to know why The Blind Side, made on a modest budget of $29 million, has become a box office beast with over $200 million.

The answer: Christians. Not only have believers embraced the film, but there was aggressively marketed to faith-based audiences -- including "22,000 megachurches" -- before its release.

My friend Jon Bock at Grace Hill Media (which was among those marketing the film to Christians) nailed it with this quote in the article:

“The thing people don’t get about Christians is that they don’t want a Christian movie, they want good movies. You don’t need everyone to have an altar call. They want to see the faith that they so deeply believe in portrayed in action on screen. The Blind Side is a beautiful example of that.”

Interesting story. Check it out.

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