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March 19, 2010

Thou Shalt Not Eat That 3D Apple . . .

'In the Beginning,' an upcoming movie about the Genesis creation story, to be filmed in 3D

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Deadline.com recently reported that two filmmakers -- including one co-founder of Walden Media, no longer with the company -- are planning to make In the Beginning, "a 3D telling of the creation story. The film is using The Book of Genesis as its primary resource."

The report noted that Walden co-founder Cary Granat, who left the company in 2008, will produce the film, while TV veteran David Cunningham will direct. Cunningham also recently signed on to direct a film version of C. S. Lewis' The Great Divorce.

New York magazine weighs in on the news, giving more background on Cunningham, the son of YWAM missionaries, and the bigger picture of Hollywood marketing to the Christian audience.

Deadline.com's Mike Fleming writes that $30 million has been budgeted for In the Beginning, which "will use 3-D visuals to transform the oft-told tale into a spectacle that the filmmakers hope will attract family- and faith-based audiences that flocked to The Lion, The Witch, and the Wardrobe, that first Chronicles of Narnia installment made on Granat’s Walden watch. I hear Granat pitched the film by claiming that the Adam And Eve story has never really been told by a feature film. (At least not since John Huston.)"

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