Jarrell McCracken created an industry.
Jarrell McCracken, founder of Word Inc., one of the world's largest makers of religious recordings and publications, died Wednesday.
"Whatever people think of Christian music today is owed largely to Jarrell McCracken," Baylor University journalism professor Robert Darden told the Baylor Lariat.
The Waco Tribune-Herald reports that the recording company boasts of names like Amy Grant, Sandi Patti, and George Beverly Shea. Billy Graham, Ruth Carter Stapleton, and UCLA basketball coach John Wooden were published through Word.
Piers Bateman, who worked for McCracken at Word for more than 20 years, told the Tribune-Herald that McCracken created an industry.
"The gospel music, the religious music industry, did not exist before him and the religious publishing of books was a very small aspect of publishing before he got involved in it. He was always out front, maybe a little further out in front of the industry than it wanted him to be, which is not uncommon of entrepreneurial, visionary people."
Posted by Sarah Pulliam Bailey on November 9, 2007 1:26PM

Comments
I still remember well a recording Jarell did using a football game to describe victory in Christ. Only when Jesus came out as the quarterback did the team in the final minutes of the game pull out an upset victory. Until Jesus was the quarterback the team floundered and kept on making mistakes. Praise God for his commitment to Jesus Christ.
Posted by: Joe Losiak at November 12, 2007
I still remember well a recording Jarell did using a football game to describe victory in Christ. Only when Jesus came out as the quarterback did the team in the final minutes of the game pull out an upset victory. Until Jesus was the quarterback the team floundered and kept on making mistakes. Praise God for his commitment to Jesus Christ.
Posted by: Joe Losiak at November 12, 2007
I think Jarrell mcCracken is one of the best and world largest makers of religious recordings and publications and I think he blessed by god.
Posted by: Jesus Christ at November 14, 2007
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