April 21, 2010
Tebow Says Focus Ad Cost Him Potential Sponsors
The former Florida Gators quarterback has still picked up deals with Nike and EA Sports.
Several blogs have noted a speech by former Florida Gators quarterback Tim Tebow, who said companies told him they couldn't have him endorsing products after he appeared in the Focus on the Family commercial.
As to his first tenet, standing for what he believes in, Tebow told the crowd that multiple companies told him before the Super Bowl that they could not let him represent their products if he went ahead with his pro-life commercial at the Super Bowl. But Tebow said losing sponsors was a small price to pay for the ability to spread his message about family and faith.
However, the Associated Press reports that Tebow offers marketability.
Companies are lining up for Tebow to be their pitchman. Religious and advocacy groups want Tebow, the son of missionaries, for commercials and speeches. Some owners believe he would increase ticket sales.
And with good reason.
The Davie-Brown Index, an independent marketing research tool, found Tebow to be more appealing and more of a trendsetter than New England's Tom Brady, Minnesota's Brett Favre and Dallas' Tony Romo among others.
During the Superbowl, Tim Tebow, the former Florida Gators all-star quarterback, appeared in a Focus on the Family advertisement with his mother who had been advised to have an abortion. Despite any potential losses, Tebow has made deals with Nike and EA Sports.