November 27, 2012
This Year's 'Must-Have' Christmas Gift in the U.K.: Godbaby
Will controversial ad campaign get U.K. consumers to buy into meaning of Christmas?
ChurchAds.Net, a United Kingdom-based ecumenical charity, is best known for its annual holiday campaign: "Christmas starts with Christ." Past campaigns have featured a bus shelter nativity and an ultrasound Jesus; but this year, the group is targeting consumers with a rather different image: Godbaby.
In addition to the "Godbaby" poster, ChurchAds.Net is also sponsoring radio campaigns that broadcast the nativity story in the style of a horse race and of a soccer match.