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February 15, 2013

Pentecostal Bid for 'Book of Mormon'-Type Boost Bombs

(UPDATED) Foursquare Church loses $2 million on 'Scandalous' Broadway musical.

Broadway may love scandal, but it did not love "Scandalous: The Life and Trials of Aimee Semple McPherson," a Foursquare Church-backed production that recently flopped on stage.

The charitable arm of the L.A.-based denomination reportedly invested $2 million into the show that depicted the life of McPherson, the Pentecostal movement's founder. Now the Foursquare Foundation is rearranging its board after top members quit following the show's failure.

According to the Los Angeles Times, "The foundation's executive director, Greg Campbell, left the church within days of the show's closure.... In addition, the church replaced all but one of the foundation board members in part because of dissatisfaction with the decision to invest in a Broadway musical."

However, the church stated "the departures of Mr. Campbell and most of the board were 'unrelated' to the show."

"The real story should be that a denomination is taking bold risks to find new ways of getting the gospel to all the world," said Brad Abare, Foursquare's director of communications. "And sometimes those efforts don't always go as planned."

The failed play and church investment contrast with how the Church of Jesus Christ of Latter-day Saints has capitalized on the success of "Book of Mormon," placing ad campaigns in theater programs. And unlike the Foursquare investment, this campaign has been "praised for being 'bold' and 'savvy.'"

CT previously noted the money and motive behind "Scandalous," and has reported on the rise of Foursquare and the "new" Pentecostals.

Editor's note: This post has been updated with a response from Foursquare spokesman Brad Abare.

Comments

The spirit of Aimee Semple McPherson is still alive and well in the Foursquare Church denomination. She was well-known for staging elaborate and dramatic productions to attract people to her ministry.

Oh, well, it was only a $2 million loss of the memberships' hard-earned tithe and offerings. The church leadership has shrugged off the loss, saying, "[the] denomination is taking bold risks to find new ways of getting the gospel to all the world." Next time they might have better luck playing for the jackpot at the nearest casino.

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