February 21, 2013
Surprising Stats on How Many Movies Evangelicals Watched in 2012
Evangelicals saw more movies in 2012 than almost every other demographic.
According to a new survey from Barna Group, faith determines a person's theater-going habits more than almost any other demographic factor except age—especially if you're an evangelical Christian.
Barna surveyed more than 1,000 American adults and found that evangelicals reported seeing an average of 2.7 movies in theaters last year, an average "bigger than any of the age groups except for Mosaics" (those aged 18 to 28, who saw an average of 3.4 movies).
The evangelical average is a full movie more than the national adult average, and just shy of the average of 3 films seen by those professing no religion.
Large numbers of evangelicals turned out to see summer blockbusters like "The Avengers" (42 percent of evangelicals reported seeing it) and "The Hunger Games" (36%). Fewer evangelicals reported seeing "Skyfall" (12%), "Argo" (3%), and "Lincoln" (3%).