September 12, 2008
Capitalizing on Palin enthusiasm
Sarah Palin and John McCain did not make an appearance at this year's Values Voter Summit, but the campaign's evangelical outreach director Marlys Popma kept busy handing out bumper stickers at a quieter reception this afternoon.
The campaign also handed out DVDs where John McCain talks about his faith.
"I think he’s more comfortable talking about it than people realize it. It comes up a lot in the town hall meetings," said Bob Heckman, who leads the campaign's conservative outreach. "Just because he doesn’t do it on national TV doesn’t mean it doesn’t happen."
The campaign is capitalizing on conservative evangelicals' adoration of Palin. Heckman and several of the summit attenders wore "Palin power" stickers. One man sold buttons that said "Pro-life, Pro-Palin" and "Sock it to 'em" displaying Palin's photo.